The designer Roy Halston Frowick (1932–1990) was born in Des Moines, Iowa, and began his career as a milliner. He subsequently rose to become one of the most important American designers of the 1970s, whose influence was still being felt into the twenty-first century. Moving beyond hats, Halston went on to design his first clothing collection for Bergdorf Goodman in June 1966. Two years later he left the retailer to form his own company, Halston Ltd. In December of 1968 Halston showed his first namesake collection in his new Angelo Donghia–designed showroom at 33 East Sixty-Eighth Street in New York City. As his business grew, Halston took over the entire building, creating a retail boutique in 1972 that took up three floors of the building, with each floor selling a different collection (and at a different price point). Later that year a ready-to-wear company, Halston Originals, was formed with two partners and headquartered on New York's Seventh Avenue. Rottman, Fred. "Halston." The Berg Fashion Library. The Berg Fashion Library, 2005. Web. 4 Mar. 2013. . Supermodel Central The Big Halston The BIG Halston Whoopsie F*#$ing Daisy: Rebranding Needs Redirection; Blog. 14 Dec. 2011. 3 March 2013. In 1978 the company moved its design studio to a spacious venue on the twenty-first floor of the Olympic Tower at Fifty-first Street and Fifth Avenue. With the bigger space once again came an increased workload. Eventually, Halston was designing four ready-to-wear, four sportswear, and two made-to-order collections per year. All this was in addition to furs, shoes, swimwear, robes, intimate apparel, men's wear, luggage, and uniforms for both Avis Rent A Car System and Braniff Airline employees. Halston also continued to design costumes for his celebrity friends, including the performer Liza Minnelli, and for Martha Graham's dance company.Rottman, Fred. "Halston." The Berg Fashion Library. The Berg Fashion Library, 2005. Web. 4 Mar. 2013. Supermodel Central The Big Halston The BIG Halston Whoopsie F*#$ing Daisy: Rebranding Needs Redirection; Blog. 14 Dec. 2011. 3 March 2013. Halston was one of the premiere designers of the 1970s. He dressed celebrity clients like Bianca Jagger and Liza Minnelli. His simplistic and classic designs were coveted by celebrities and actors of that time. He also spent alot of time at Studio 54. His popularity waned in the 1980's and although he tried to revitalize his brand it never had the cult following that it did in the 1970s. Sadly, Halston passed away from complications of Aids in 1990. Recently, the brand was revived under Halston Heritage and has been successful in the last few years. The designs are reminiscent of the 1970s with a modern twist.