Ralph Lauren's fascination with style began in early childhood. In 1968 Lauren left Beau Brummel, taking the name Polo with him, and went into business with the suit maker Norman Hilton. Lauren began expanding, first into a full range of clothing and furnishings for men, and then, in 1971, into women's fashions. Even in those early days, he displayed characteristics that defined his career: an innate understanding of branding (he embroidered his polo player logo on the cuffs of his first women's shirts, creating one of the most singular brand identities in the history of marketing. In the late 1980s Lauren and his creative services department unveiled the extensive renovation and preservation project that is the Rhinelander Mansion, long one of New York's architectural treasures, and now the backdrop to Lauren's ultimate Polo retail store. It has forever redefined fashion retailing. Gross, Michael. "Lauren, Ralph." The Berg Fashion Library. The Berg Fashion Library, 2005. Web. 11 Feb. 2013. .

Gross, Michael. "Lauren, Ralph." The Berg Fashion Library. The Berg Fashion Library, 2005. Web. 11 Feb. 2013. . At age sixty-five Lauren, one of the greatest businessmen-designers in fashion history, remained driven and unsatisfied, still struggling to prove himself. Today, Lauren's fashions are still sold in the biggest retailers in the country. Gross, Michael. "Lauren, Ralph." The Berg Fashion Library. The Berg Fashion Library, 2005. Web. 11 Feb. 2013. .

Sigurjónsdóttir, Æsa. "Iceland." The Berg Fashion Library. The Berg Fashion Library, n.d. Web. 11 Feb. 2013. .

"Advertisement: Ralph Lauren (Ralph Lauren)." Vogue Aug 01 1995: 82-. The Vogue Archive. Web. 11 Feb. 2013 .

"Advertisement: Ralph Lauren (Ralph Lauren)." Vogue Sep 01 1998: 37,37, 38, 39, 40, 41, 42, 43, 44, 45. The Vogue Archive. Web. 11 Feb. 2013 . As you can see, Ralph Lauren is known for his classic and eternal styles.